Company History
For almost eight decades, Citizen has been ahead of its time. The brand has always stood for innovations and high precision that make life better for everyday people and now they are raising their sights to meet the needs of the new Millennium.
Eco-Drive
One of the latest milestones is our Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products.
